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Postmodern cultural texts abandon traditional notions of
content and continuity. A text does not tell a single story - it may
be fragmented into many different messages. References and examples
are to other media creations and images, as recursive copies of copies
abound. In addition, a postmodern piece may exhibit a kind of
self-consciousness. While traditional texts adhere to standards of
construction or objectivity that aim to make the creator invisible,
postmodernist texts often reference themselves. As Andrew Ferguson
writes in the Weekly Standard on contemporary celebrity interviews,
"The celebrity profile becomes a story of a writer trying to write a
celebrity profile." (Nov. 6, 1995, p. 39). These elements -
fragmentation, self-reference, hyperreality, and pastiche - are found
"Shadrach," a song on Beastie Boys' 1989 album
Paul's Boutique, an example of postmodern culture.
Rap lyrics, the form of the work, are inherently
fragmentary. Emphasis is on rhymed couplets or intra-line rhyme, not
on overarching themes running throughout the piece. As long as a line
is with its partner, it can be placed anywhere in the song. "And the
man upstairs, I hope that he cares / If I had a penny for my thoughts
I'd be a millionaire" appears twice (13-14, 54-55), each time without
a link to the lines that come before or after. Consecutive lines,
even within couplets, jump from such topics as pliers to law firms
(21-22), from Brooklyn street fairs to insults towards other rappers
(25-26), from an American President to a humor magazine (39-40).
Continuity is neither necessary nor employed in the song.
Self-reference is evident in multiple places in the text. The
most striking example is in the song's title and its chorus, "We're
just 3 MCs and we're on the go / Shadrach, Meshach, Abednego."
(16,32,59) The
story of Shadrach, Meshach, and Abednego is told in
Chapter 3 of the biblical writings of Daniel. Shadrach, Meshach, and
Abednego were three Jews living under the reign of King Nebuchadnezzar
in Babylon. The king built a golden statue and decreed that all of
his subjects had to bow down to it when they heard official sacred
music. Shadrach, Meshach, and Abednego, as Jews, refuse to worship
any such idol. The king, incensed at their behavior, ordered them
cast into a burning furnace. Shadrach, Meshach, and Abednego
consented, believing that their god would save them. To the king's
surprise and amazement, the three Jews were not burned; instead they
danced gleefully in the flames. Seeing this display of power of the
Jewish god, Nebuchadnezzar ordered the flames extinguished, and
commanded all in his realm to obey the god of Shadrach, Meshach, and
Abednego.
Similarly, the three members of Beastie Boys, Jews in the
predominantly non-Jewish world of rap, resisted the temptation to make
an album like all of its contemporaries. Paul's Boutique was a strong
departure from the daily bread of the 1989 rap scene. It pioneered
the dense usage of samples and beats that predominated rap just a few
years later. As Shadrach, Meshach, and Abednego won over the
Babylonians by staying true to their beliefs, Beastie Boys attempted
and succeeded the same maneuver in the rap world by staying true to
their (then) unconventional musical ideals.
In another self-reference, the Beastie Boys insinuate the same
message of influencing their colleagues despite their minority status:
"Music for all for not just one people / And now we're gonna bust with
the Putney Swope sequel." (19-20)
Putney Swope
is a 1969 movie about
an ad agency that, by a quirk of electoral rules, elevates their token
black board member, the title character, to chairman when the existing
chairman resigns. Swope transforms the agency to all-black with one
token white board member. The new agency, "Truth and Soul, Inc." makes
shockingly honest ads pointing out flaws in products.
Other examples of self-reference are of the kind more common
in rap songs: rappers boasting of their superiority over other
performers: "Your style to my style you can't hold a candle to it,"
(2) and "I got more stories than JD's got Salinger / I hold the title
and you are the challenger." (35-36)
Hyperreality, the copying of images that are themselves
copies, and the equating of images and their underlying content, is
also present in "Shadrach." One example is "I've got the girlies in
the coupe like the Colonel's got the chickens." (38) The Beastie Boy
who raps this is demonstrating his romantic prowess - how many young
women he has in his car, fawning over him. Yet the comparison in this
simile of excess is not an example of a real-world romantic success,
not even an example of real-world excess in anything. The comparison
is to how chickens are ubiquitous in the media-created image of
Kentucky Fried Chicken's Colonel Sanders, who is designed to sell
cooked chicken.
Another hyperreal reference is made two lines later: "I'm
madder than Mad's Alfred E. Neuman." (40) Alfred E. Neuman, the
gap-toothed figurehead of Mad Magazine, has only been pictured
uttering one phrase: "What Me Worry?" How can one be madder (whether
more insane or angrier) than an image whose madness is never
expressed?
Televangelists are a quintessential hyperreal image, mentioned
in "Rally round the stage and check the funky dope musicians / Jerry
Lee Swaggert or Jerry Lee Falwell." (45-46) The addition of "Lee" as
middle name to both televangelists could be both an emphasis of how
much they are performers as well as a reference to the relationship
between Jerry Lee Lewis and Jimmy Swaggert (they are cousins).
Pastiche/sampling is found throughout the text. There is an
abundance of pop-culture references, literary allusions, and lyrical
elements of other songs.
"For those about to rock we salute you" (7) references both
the
AC/DC's
1981
"For Those About To Rock (We Salute You)"
and the Roman gladiators' traditional pre-fight salute to their emperor:
"morituri te salutant" [those who are about to die salute you]
Similarly, "I once was lost but now I'm found," (9) has both
recent and older roots. Many artists of the 20th century have
performed the ballad "Amazing Grace" which contains the lyric. The
origination of the phrase, however, is from John Newton's 1779 "Olney
Hymns."
"Only 12 notes, well, a man can play" (18) is a subtle
reference to the work of
Arnold Schoenberg, who made famous atonal
music, which chooses all of its notes from a twelve tone scale.
"Got more suits than Jacoby & Meyers" (22) has a double
meaning when applied to the mass-advertising law firm Jacoby & Meyers
- referring either to lawsuits or to the lawyers' dress.
"Get even like Steven like pulling a Rambo" (31): "even [like]
Steven" stems from Jonathan Swift's 1711 "Letter to Stella," in which
he writes "'Now we are even,' quoth Steven, when he gave his wife six
blows to one." Rambo is John Rambo, the paramilitary Vietnam vet
played by
Sylvester Stallone
in the three
"First Blood"
movies. In
this doubly-nested simile, both levels express violent behavior.
"I've got money like Charles Dickens" (37) alludes to
Dickens'
lengthy writing style, a consequence of his contracts with magazines
for which he wrote serialized stories - he was paid by the word.
Some lyrics come entirely or partially from other
songs. "Never gonna let them say that I don't love you" (41) isn't
sung by a Beastie Boy but is sampled directly from a
Jimi Hendrix
song. Likewise, "Being very proud to be an MC" (53) is sampled from
"That's The Joint," by Funky 4+1. "And we love the hot butter on, say
what, the popcorn," (49) is a paraphrase of a line from Sugarhill
Gang's
Rapper's Delite: "We like the hot butter on our breakfast
toast."
References are also made to other personalities ("Mario
Andretti," (47) "Harry S Truman" (39)) and to consumer products
("Adidas sneakers," (21) "Goodyear tires," (24) Cadillac's "Fleetwood"
(57)).
Beastie Boys' "Shadrach" exhibits fragmentation,
self-reference, hyperreality, and copious sampling. These elements
are hallmarks of a postmodern cultural text. Each piece of the song is
not an ordered contribution to a story told by the whole, as a
traditional song would be structured. While some lyrics relate to
others, most are only internally consistent couplets. The members of
Beastie Boys refer to themselves and their song repeatedly, both in
order to boast about their skills and to demonstrate their
relationship to the rest of the rap community. Many other references
of diverse are made in the song - to political and cultural figures,
images that are themselves references, and other rap and rock-'n'-roll
songs. These samples are stitched together to create a diverse
postmodern pastiche.
Shadrach Samples, References, and Lyrics
15 November 1995
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